Vendor Events in Santa Maria, CA

25 spots open

Every April, the Santa Maria region celebrates its agricultural heritage at this three-day festival dedicated to strawberries and local community spirit. Taking place April 24-26, 2026, the Santa Maria Strawberry Festival draws families, food enthusiasts, and shoppers looking to connect with vendors, sample seasonal produce, and enjoy live entertainment in a festival setting. This is the kind of event where the primary draw is fresh strawberries and strawberry-themed offerings, but the vendor mix extends well beyond produce to include crafts, prepared foods, baked goods, and other items that appeal to a broad audience of festival-goers. If you sell food products, handmade crafts, or items with local appeal, this festival offers solid foot traffic during peak spring season when people are actively shopping for seasonal goods and gifts. The festival format means attendees come specifically to spend time browsing multiple vendors, watch demonstrations, and enjoy the festive atmosphere. Cooking demonstrations and educational activities keep the crowd engaged throughout the day, which translates to extended vendor exposure beyond quick walk-throughs. This is a family-friendly event in California's Central Coast wine country, so expect a mix of locals and visitors looking for quality products, unique finds, and the kind of goods that make good gifts or seasonal purchases. The three-day duration means you have multiple opportunities to capture sales as different crowds come through on Friday evening, Saturday, and Sunday. Spring timing in Santa Maria means pleasant weather for both vendors and visitors. Events like this tend to attract steady foot traffic from morning through evening, with peak times typically on Saturday and Sunday afternoons. If you make products that celebrate spring, strawberries, or have a California or agricultural theme, this festival provides a natural fit with the event's focus.

25 spots open

The Santa Barbara County Fair is a beloved summer tradition held at Santa Maria Fairpark that brings the community together with agricultural exhibitions, livestock competitions, and creative displays. Vendors can showcase homemade pies, jams, quilts, photography, florals, fine art, and wine from the region's award-winning vineyards. The fair features food concessions, carnival rides, educational exhibits, and entertainment. Visitors explore horticulture displays and participate in livestock auctions. Fair food classics like funnel cakes and corn dogs are popular. The event draws thousands of visitors to the Central Coast and celebrates the region's agricultural heritage with interactive exhibits and family-friendly programming. Vendor booth opportunities are available for food concessionaires, artisans, and agricultural exhibitors. Contact the fairpark in advance for application details.