Vendor Events in King City, CA

Every Wednesday evening from May through October, King City comes alive with the weekly farmers market that transforms the 100 and 200 blocks of Broadway Street into a gathering place for local producers and community members. Running from 4:00 PM to 7:00 PM, this mid-week market hits that sweet spot when people are transitioning from work and looking to pick up fresh ingredients for dinner while the weather is still pleasant. The King City Certified Farmers Market draws vendors selling directly from local farms and producers, with a strong emphasis on fresh produce, seasonal vegetables, and nuts grown in the surrounding Monterey County region. Shoppers will find a rotating selection of what's in season throughout the market's May-to-October run, meaning early summer brings stone fruits and berries while fall weeks feature hearty greens, root vegetables, and late-harvest items. Beyond produce, vendors also bring cut flowers, potted plants, and handcrafted items, giving the market a diverse feel that appeals to people looking for both functional groceries and unique goods. The market actively works to serve the whole community by accepting SNAP/EBT benefits and WIC vouchers, plus Senior Farmers Market Nutrition Program funds, making it accessible to shoppers across different income levels. If you're a vendor, the King City Certified Farmers Market represents an established weekly opportunity in a growing community. The evening timing means you're catching after-work crowds plus families and neighbors who make the market part of their weekly routine. The presence of organic producers among the vendor mix signals a customer base interested in quality and sustainable sourcing. Whether you're selling seasonal produce, prepared foods, plants, or crafted goods, the Wednesday evening slot in King City offers consistent foot traffic throughout the warmer months.