Our story
I'm Jules, the woman behind Magickal Medicinal, a small-batch herbal apothecary and artisan brand built from my love of botanicals, natural ingredients, and handmade craftsmanship.
With over 10 years of hands-on experience studying herbal ingredients, skincare formulation, and traditional apothecary practices, I've turned a personal passion into a business centered around creating thoughtful, high-quality products from scratch.
What began with herbal skincare and candle making grew into a full collection of botanical body care, artisan soaps, handcrafted candles, and custom formulations. In 2020, I took that passion further, rebranding and expanding my business into what Magickal Medicinal is today.
I'm personally involved in every part of the process, from researching ingredients and developing formulas to making products and designing their labels. I love experimenting with botanicals, creating custom blends, and finding ways to make quality natural products more accessible without compromising the care that goes into them.
For me, this business is about more than making products. It's about creativity, independence, sustainability, and sharing the things I genuinely love creating. Every batch is made with intention, attention to detail, and a deep appreciation for the ingredients that bring it to life.
Made by hand, from formulation to finish. Always rooted in botanicals. Always made with intention.
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