Our story
A little art. A lot of attitude. Absolutely no boring clothes.
Born from a paintbrush, fueled by nostalgia, and powered by an appreciation for all things weird, wonderful, and wildly nostalgic, Watercolors by Joshy is where art refuses to stay inside the frame.
Founded by Vermont artist Joshy Pellerin in 2020, this one-of-a-kind creative brand takes original watercolor artwork and turns it into wearable conversation starters. Think pop culture throwbacks, cult classics, unexpected mashups, retro vibes, and designs that don’t take themselves too seriously.
From statement-making Hawaiian shirts and graphic tees to hoodies, jackets, blankets, hats, and accessories, every creation has a little personality baked right in.
We’re not here to blend in, follow trends, or make the same stuff everyone else is making. We’re here for the collectors, the nostalgia junkies, the pop culture obsessives, the beautifully weird, and anyone who’s ever thought, “Why isn’t that on a shirt?”
Wear your weird. Celebrate your nostalgia. Make ordinary a little more extraordinary.
Watercolors by Joshy. Original art. Uncommon style. Zero apologies.
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