Our story
Custom, hand-beaded dog necklaces and collars, made to order in West Hollywood. Every piece is designed around your dog — their colors, their personality, their fit — and each colorway is tested and approved by Oliver, our Airedale Terrier, founder, and resident King. Signature colorways include The Toots, The Jane, Toast, and Mocha, plus a new college football collection. Because nothing is mass-produced, no two dogs wear the exact same piece. Custom necklaces start at $65; we ship nationwide and take custom and collaboration requests.
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