Our story
By Purr is a New York City-based independent pet lifestyle brand inspired by the little joys of everyday life.
We reimagine familiar objects and everyday moments — from sushi and ramen to seasonal favorites — into playful, thoughtfully designed toys for cats and dogs.
More than just pet toys, By Purr celebrates the special bond between pets and their humans, bringing our everyday experiences into their world through creativity, play, and a little sense of humor.
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