By Purr

By Purr is an NYC-based pet lifestyle brand bringing a playful twist to the everyday moments we share with our pets. Inspired by the little things that make life fun, from our favorite foods to seasonal celebrations, By Purr offers a curated collection of playful toys, interactive enrichment products, and accessories for cats and dogs. We believe that the joy we find in everyday life should be something we can share with our four-legged companions, too. Founded by a lifelong animal lover and proud cat mom with a background in photography and visual arts from the School of Visual Arts (SVA), By Purr brings together a love for animals, creativity, and the special bond between pets and their people. As a small, independent brand born in New York City, we're excited to connect with fellow pet lovers, be part of the local creative community, and bring a little extra joy to the everyday lives of pets and their humans. Because the little moments are even better when shared with our pets. By Purr — NYC-Based Pet Lifestyle Brand Bringing a playful twist to everyday life with our pets through creative toys, accessories, and little moments of joy.