Our story
Mind of Rif is the original art of Alex Rifkin, a New Jersey-born, Austin-based artist who turns hand-drawn illustrations into high-quality matte vinyl stickers, prints, and pins. Rediscovering a passion for drawing as an adult, Alex channels a life-long love of all things weird and whimsical into wholly one-of-a-kind pieces.
Mind of Rif started on Instagram (@mind.of.rif) and is now carried at Royal Blue in Austin. At the booth, shoppers can browse the full collection, mix and match designs, and meet the artist behind them.
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