Our story
Ethnicitees, LLC — Wearable Heritage Since 1990
Ethnicitees began in Baltimore in 1990 with a simple but powerful idea: carve the faces of Black heritage legends into linoleum by hand, print them on apparel, and pair every portrait with the story of the person behind it. Each shirt became more than clothing. It became a conversation starter, a history lesson, and a statement of pride worn out into the world.
Founded by artist Sean Montague, a Baltimore City College and MICA-trained illustrator and graphic designer, Ethnicitees took its official name in 1994, incorporated in 1995, and continues today as Ethnicitees, LLC. More than three decades later, every design still starts the old-fashioned way, with a carving tool, a block, and a lot of respect for the subject.
Our mission is to celebrate, preserve, and share African and African American history and culture through original art that people can wear, gift, and learn from. From Frederick Douglass and Harriet Tubman to Thurgood Marshall, Ella Fitzgerald, Eubie Blake, and Marcus Garvey, we honor the icons, trailblazers, and unsung heroes whose legacies deserve to be seen and known.
That mission has carried Ethnicitees from Baltimore's Bicentennial Celebration to National Park Service stores through Eastern National, from the skylight banners of the new Lexington Market to festivals, museums, HBCUs, and community markets across the region, with features on MSNBC, QVC, ABC7, Fox News DC, WMAR-2, WJZ, and WBAL along the way.
Ethnicitees: history you can wear, stories worth passing on.,
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