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About this market
The 2027 PRO Skijor Frontier Tour brings together extreme winter sports, rodeo energy, and Western lifestyle for a high-energy, multi-day fan experience. At the center of the action is skijoring, a thrilling competition where skiers are pulled by horses and riders through a course of jumps, gates, and obstacles at incredible speeds. Fans line the course to cheer on competitors while enjoying an atmosphere that blends the excitement of professional sports with the culture of the American West. But the experience goes well beyond the competition. Fans can explore a curated vendor marketplace featuring Western fashion, jewelry, outdoor gear, lifestyle brands, local makers, and unique merchandise. Add food, drinks, music, and a lively social atmosphere, and each stop becomes a full weekend destination for athletes, families, Western enthusiasts, and adventure seekers. With tour stops across the Mountain West, PRO Skijor attracts an audience that appreciates Western culture, outdoor adventure, fashion, and authentic experiences. For vendors, it's an opportunity to connect with an engaged crowd that comes ready to spend the day, discover new brands, shop, and be part of the action.